Florida Rilakkuma Shop Soft Opening Review!

Putting the “soft” in soft opening via tons of Rilakkuma plush, the Westfield Mall in Brandon, FL opened its doors as the first Rilakkuma Shop in America today!

This Rilakkuma Shop is the first of its kind here in the United States, and you can find it tucked away near the Sears side of the mall next to Game Stop.

Rilakkuma Lifestyle - Rilakkuma Shop - Soft Opening - Westfield Brandon Center Mall Florida - First Rilakkuma Shop in US - Storefront

Beautiful and welcoming storefront!

Rilakkuma Lifestyle - Rilakkuma Shop - Soft Opening - Westfield Brandon Center Mall Florida - First Rilakkuma Shop in US - Right window

On the right-most window, jumbo Rilakkuma relaxing and advertising himself.

Rilakkuma Lifestyle - Rilakkuma Shop - Soft Opening - Westfield Brandon Center Mall Florida - First Rilakkuma Shop in US - left window

On the left-most window, a bevy of bears!

Rilakkuma Lifestyle - Rilakkuma Shop - Soft Opening - Westfield Brandon Center Mall Florida - First Rilakkuma Shop in US - front display

When you walk in, you are welcomed with a stunning display of Rilakkuma everywhere!

Rilakkuma Lifestyle - Rilakkuma Shop - Soft Opening - Westfield Brandon Center Mall Florida - First Rilakkuma Shop in US - Classic shelf

Starting from the left as you enter, shelves upon shelves of Rilakkuma plush—this side features the classics!

Rilakkuma Lifestyle - Rilakkuma Shop - Soft Opening - Westfield Brandon Center Mall Florida - First Rilakkuma Shop in US - Wall display

Then, lovely wall decor of Rilakkuma, Korilakkuma, and Kiiroitori in their natural states.

Rilakkuma Lifestyle - Rilakkuma Shop - Soft Opening - Westfield Brandon Center Mall Florida - First Rilakkuma Shop in US - bath and bunny shelf

Moving forward, another shelf full of plush, this time with a few of the bath series and bunny series!

Rilakkuma Lifestyle - Rilakkuma Shop - Soft Opening - Westfield Brandon Center Mall Florida - First Rilakkuma Shop in US - back shelf

And in the back, the classic bear-shaped shelf I’ve come to expect of Rilakkuma stores!

Rilakkuma Lifestyle - Rilakkuma Shop - Soft Opening - Westfield Brandon Center Mall Florida - First Rilakkuma Shop in US - right shelf

On the right side, more Rilakkuma plush, with the cat series and panda series!

Rilakkuma Lifestyle - Rilakkuma Shop - Soft Opening - Westfield Brandon Center Mall Florida - First Rilakkuma Shop in US - jewelry shelf

One of my favorite shelves displays lots of cute Rilakkuma jewelry!

Rilakkuma Lifestyle - Rilakkuma Shop - Soft Opening - Westfield Brandon Center Mall Florida - First Rilakkuma Shop in US - back of front display

The back of the front-most display with cute bags and wallets!

Rilakkuma Lifestyle - Rilakkuma Shop - Soft Opening - Westfield Brandon Center Mall Florida - First Rilakkuma Shop in US - Let's Sleep Together shirt

I bought this shirt!

Rilakkuma Lifestyle - Rilakkuma Shop - Soft Opening - Westfield Brandon Center Mall Florida - First Rilakkuma Shop in US - Sumikko Gurashi plush

Sumikko Gurashi fans will be overjoyed too! Small display in the back with Sumikko Gurashi plushes of all sizes!

If you’re not already following me on Facebook, I posted a video and panoramic shot if you’re looking for a closer look!

Rilakkuma Shop
Westfield Brandon Center, Store #673 (by Sears, to the right of Game Stop)
459 Brandon Town Center
Brandon FL 33511
Monday-Saturday: 10:00 AM – 9:00 PM
Sunday: 11:AM – 6:00PM

The Rilakkuma Shop is currently operating as a temporary pop-up shop, and will be operating for the next 3 months, so get here while you can!!

It’s not every day that Rilakkuma fans in the South are blessed like this. In addition to the grand opening in 2 weeks, they will have multiple events planned at this location, so stay tuned and keep your eyes open!

I’ll also be covering the grand opening on October 14th—hope to see you there!

For those of you who went to the soft opening, what did you think?? I’d love to hear from you!

4 thoughts on “Florida Rilakkuma Shop Soft Opening Review!

  1. Have you noticed that the American Rilakkumas look different from the Japanese Rilakkumas? The Japanese Rilakkumas have two seams running along their forehead while the American Rilkkumas either have one vertical seam or no seam at all. Their stitching is different. We like the Japanese Rilakkumas better!

    Also, those Korilakkumas are huge! Usually I think their body is a lot smaller than their head but the ones in your picture seem really big.

    Thanks for sharing your pictures.

    • You’re definitely right, these American Rilakkuma plush are different from the Japanese Rilakkuma plush. The stitching and construction is different, as well as the fabric and fill/turgor. Also, the tags pierce the ears, where they are usually loops around the fabric tag on the leg in the Japanese bears. Honestly, I am not sure why the same pattern was not replicated, but I am still overjoyed that Rilakkuma is making a bigger presence here in the States!!

      Glad you enjoyed the photos!

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