Putting the “soft” in soft opening via tons of Rilakkuma plush, the Westfield Mall in Brandon, FL opened its doors as the first Rilakkuma Shop in America today!
This Rilakkuma Shop is the first of its kind here in the United States, and you can find it tucked away near the Sears side of the mall next to Game Stop.
Beautiful and welcoming storefront!
On the right-most window, jumbo Rilakkuma relaxing and advertising himself.
On the left-most window, a bevy of bears!
When you walk in, you are welcomed with a stunning display of Rilakkuma everywhere!
Starting from the left as you enter, shelves upon shelves of Rilakkuma plush—this side features the classics!
Then, lovely wall decor of Rilakkuma, Korilakkuma, and Kiiroitori in their natural states.
Moving forward, another shelf full of plush, this time with a few of the bath series and bunny series!
And in the back, the classic bear-shaped shelf I’ve come to expect of Rilakkuma stores!
On the right side, more Rilakkuma plush, with the cat series and panda series!
One of my favorite shelves displays lots of cute Rilakkuma jewelry!
The back of the front-most display with cute bags and wallets!
I bought this shirt!
Sumikko Gurashi fans will be overjoyed too! Small display in the back with Sumikko Gurashi plushes of all sizes!
If you’re not already following me on Facebook, I posted a video and panoramic shot if you’re looking for a closer look!
Rilakkuma Shop
Westfield Brandon Center, Store #673 (by Sears, to the right of Game Stop)
459 Brandon Town Center
Brandon FL 33511
Monday-Saturday: 10:00 AM – 9:00 PM
Sunday: 11:AM – 6:00PM
The Rilakkuma Shop is currently operating as a temporary pop-up shop, and will be operating for the next 3 months, so get here while you can!!
It’s not every day that Rilakkuma fans in the South are blessed like this. In addition to the grand opening in 2 weeks, they will have multiple events planned at this location, so stay tuned and keep your eyes open!
I’ll also be covering the grand opening on October 14th—hope to see you there!
For those of you who went to the soft opening, what did you think?? I’d love to hear from you!
RilakkumaLifestyle 
Have you noticed that the American Rilakkumas look different from the Japanese Rilakkumas? The Japanese Rilakkumas have two seams running along their forehead while the American Rilkkumas either have one vertical seam or no seam at all. Their stitching is different. We like the Japanese Rilakkumas better!
Also, those Korilakkumas are huge! Usually I think their body is a lot smaller than their head but the ones in your picture seem really big.
Thanks for sharing your pictures.
You’re definitely right, these American Rilakkuma plush are different from the Japanese Rilakkuma plush. The stitching and construction is different, as well as the fabric and fill/turgor. Also, the tags pierce the ears, where they are usually loops around the fabric tag on the leg in the Japanese bears. Honestly, I am not sure why the same pattern was not replicated, but I am still overjoyed that Rilakkuma is making a bigger presence here in the States!!
Glad you enjoyed the photos!
LET’s GET LAZY
Looking forward to experiencing this kuma store myself!
Yes, it will be very good!
I literally saw the store in the corner of my eye and yelled “i’m about to throw UP” lol I was sooooo excited, I was sweating. I’m so happy this is in my mall. Ugh can’t wait to have so many.
SO excited for future stores and events!! This is just the beginning!!