Rilakkuma 20th Anniversary USA Tour 2023! Featuring Rilakkuma USA Tour Plush Numbered Edition from San Francisco!

Yes, it has been over FIVE YEARS since I last posted! In the interim, I completed my internal medicine residency and gastroenterology fellowship so now I’m a full blown independent gastroenterologist! This was all perfect timing because this year is not only Rilakkuma’s 20th anniversary, but also the first time Rilakkuma is touring the US!

To celebrate Rilakkuma’s 20th, there is a Rilakkuma tour bus spending the summer in six US cities: Newark, Dallas, Los Angeles, San Francisco, Seattle, and Chicago. The tour bus sells exclusive USA-themed Rilakkuma merchandise, and there are also meet and greet events on the weekends to meet jumbo Rilakkuma and Korilakkuma. Notably, for each of the cities, there are 100 special Rilakkuma/Korilakkuma plushies that have a special serialized number seal.

I have a friend who lives in San Francisco who I had already been meaning to visit for years, so when the tour dates and cities were announced, I knew the stars had aligned.

In probably the most unhinged decision I’ve made in my life, I decided to line up at 4:20AM to get the numbered Rilakkuma, and I was #42 in line. Shortly after, lots of other Rilakkuma fans continued to line up and there were over 240 by the time the merchandise time slot tickets were given out at 9:00AM. I was assigned the first time slot, 11:00AM – 12:00PM.

I love that the tickets have a unique color and design to each city and day, this has evolved since the tour started!
The merchandise tour bus before it was opening! Someone brought their (very obedient) dogs for a quick photoshoot!
You have a choice of Rilakkuma, Korilakkuma, Kiiroitori, or Kogumachan pins: I chose Rilakkuma!

Being number 42 and knowing there were only 30 Rilakkumas available on Friday (40 on Saturday, 30 on Sunday), I was initially afraid I wouldn’t make the cut, so I was very relieved when I was able to! Surprisingly, being in line was actually not so bad because there were lots of other diehard Rilakkuma fans like me. In San Francisco, the event was held at the Crossing at East Cut, and it was very safe and well-lit. Furthermore, we were lucky to have a weekend that wasn’t too cold and windy, so it wasn’t a big deal to be outside of so long. I did see a couple sleeping bags and even tents in line!

I was very fortunate to obtain #28 Rilakkuma plush!

Here he is! I am so proud!
28/100, San Francisco seal!!
Lovely stars and stripes design on the ears, and the usual black thread for the facial features are replaced with a stunning navy blue.
The fabric is pattern is then repeated on the paws. One of my favorite details is the leather textured fabric tag, and that the paper tag also has a special “San Francisco” detail as well!
Bright red zipper with stars pattern in the inner pocket.
A little bigger and standing more upright compared to my M classic from Japan (who is 11 years old now), very American!
The rest of my haul, including: 20th anniversary Rilakkuma king plush, Rilakkuma USA keychain, yellow crop top, blue t-shirt, cloud wash spirit jersey, tote, plush coin purse, 3 enamel keychains, sticker sheet. Not pictured: Travel Drinking Mug, still in box!

If you are interested in the 20th anniversary Rilakkuma plush with the King design and the golden plush (not the USA tour plush yet), they are available at JellyBeet!

In addition to the merchandise, I was also able to go the Rilakkuma Meet and Greet on Saturday as well! It was important for my to have my Rilakkuma meet jumbo Rilakkuma. I was impressed at how quickly they were able to get through so many people! I also went to the Korilakkuma one but I was unprepared and Korilakkuma wasn’t facing the camera and neither was my own Rilakkuma plush haha! The Rilakkuma one turned out a little better.

We are all looking at the camera for this one!

Overall, I had an absolute blast of a weekend, and I would do it again in a heartbeat!

One of my favorite parts of the weekend was meeting other Rilakkuma super fans! Especially living on the east coast, most of my interaction with other Rilakkuma fans is online, which is wonderful, but being able to meet and talk in person is so special.

I hope the popularity of this tour means that we will have more Rilakkuma events stateside in the near future. What would you like to see next from Rilakkuma? A permanent Rilakkuma store? Personally, I’d love to see a Rilakkuma cafe!

You OTTER get this Rilakkuma!

At long last, I’m proud to begin featuring Rilakkuma plush and products that are designed here in the US!

Aliquantum International (AQI) manages all of the Rilakkuma merchandising in North America, and with an official license from San-X in Japan, they are now producing their own Rilakkuma plush designs! Many are inspired by previous Rilakkuma designs, but the materials, patterns, and construction are unique to AQI! So consider these authentic American Rilakkumas ;)

First feature is Sea Otter Rilakkuma!

Rilakkuma Lifestyle - Rilakkuma plush - Sea otter series - stuffed animal - cute - kawaii - だららっこ - リラックマ あつめてぬいぐるみ - full landscape

Just like any otter day.

Rilakkuma Lifestyle - Rilakkuma plush - Sea otter series - stuffed animal - cute - kawaii - だららっこ - リラックマ あつめてぬいぐるみ - close full

Hello, Sea Otter Rilakkuma!

Rilakkuma Lifestyle - Rilakkuma plush - Sea otter series - stuffed animal - cute - kawaii - だららっこ - リラックマ あつめてぬいぐるみ - hood ears detail

The otter hood has crisp, proportionate, and symmetric embroidery—and I love the little triangular otter ears!

Rilakkuma Lifestyle - Rilakkuma plush - Sea otter series - stuffed animal - cute - kawaii - だららっこ - リラックマ あつめてぬいぐるみ - tail and back detail

Big flat otter tail to keep him balanced!

Rilakkuma Lifestyle - Rilakkuma plush - Sea otter series - stuffed animal - cute - kawaii - だららっこ - リラックマ あつめてぬいぐるみ - side by side

Side by side comparison of the North American AQI Sea Otter Rilakkuma (left) to the Japanese San-X Sea Otter Rilakkuma from 2016 (right)! Notable differences include the obvious size difference, texture of the suit (AQI with a smoother plush feel, and San-X with a fluffy terry cloth feel), and the presence of yellow scallop shell. Otherwise, many of the details I love the most are similar!

Wow, I’m super impressed—excellent quality and cute proportions! And I think this is a hilariously fitting cross-over design as otters are indigenous to Japan and North America. The otter series is one of my favorites, and I’m overjoyed to see a version now available here in the US!

This lovely otter and his friends are available at a Books A Million, Hot Topic, and IT’SUGAR retailer near you! And you can buy online at Hot Topic and IT’SUGAR while supplies last.

There are versions of Rilakkuma in a grey otter suit facing forward and laying down, Korilakkuma in a pink otter suit facing forward and laying down, and Kiroitori in a white fish suit—check out my previous post from the Rilakkuma Shop pop-up store for more close-ups of those!

I LOVE these medium-sized Rilakkuma plush that tend to be the standard sizing for the AQI Rilakkumas (very big and huggable), though I will say it will make me run out of shelf space faster hahaha.

I really appreciate that us Rilakkuma fans in the US now have local options! The North American AQI Rilakkumas are crafting their own identity that pays homage to their Japanese counterparts while also bringing something new to the table. I’m really excited to see how their products evolve in the future! Can’t wait to see some USA specific ones hehehe.

So what do you think of this otter Rilakkuma? What do you want to see in the future for AQI Rilakkumas?

Rilakkuma Casual Plush! + Rilakkuma Strawberry Party preview!

Channeling the trendy hipster aesthetic, here’s Casual Rilakkuma!

リラックマ - リラックマカジュアル - リラックマぬいぐるみ - Rilakkuma plush - Rilakkuma Casual plush - Rilakkuma Casual Series - Beanie Rilakkuma - Hoodie Rilakkuma - Tote bag Rilakkuma - cover

Casual cool, everyday Rilakkuma!

リラックマ - リラックマカジュアル - リラックマぬいぐるみ - Rilakkuma plush - Rilakkuma Casual plush - Rilakkuma Casual Series - Beanie Rilakkuma - Hoodie Rilakkuma - Tote bag Rilakkuma - beanie detail

Beautiful tomato red knit beanie with a fluffy pom pom on top and embroidered bear motif!

リラックマ - リラックマカジュアル - リラックマぬいぐるみ - Rilakkuma plush - Rilakkuma Casual plush - Rilakkuma Casual Series - Beanie Rilakkuma - Hoodie Rilakkuma - Tote bag Rilakkuma - front hoodie detail

Comfy, minimalist hoodie with a lovely front pocket that cannot ostensibly fit his paws.

リラックマ - リラックマカジュアル - リラックマぬいぐるみ - Rilakkuma plush - Rilakkuma Casual plush - Rilakkuma Casual Series - Beanie Rilakkuma - Hoodie Rilakkuma - Tote bag Rilakkuma - back hoodie detail

Back of the hoodie with the series design with Rilakkuma’s radio saying “Sorry, that’s it!” with Rilakkuma replying “…”. I… I’m not sure what this means, but I do love the mystery of it.

リラックマ - リラックマカジュアル - リラックマぬいぐるみ - Rilakkuma plush - Rilakkuma Casual plush - Rilakkuma Casual Series - Beanie Rilakkuma - Hoodie Rilakkuma - Tote bag Rilakkuma - tote bag motif detail

Lovely canvas tote bag on his right paw, simple black and white design with a bear motif. You can actually order a somewhat matching tote so you can match your Rilakkuma!

リラックマ - リラックマカジュアル - リラックマぬいぐるみ - Rilakkuma plush - Rilakkuma Casual plush - Rilakkuma Casual Series - Beanie Rilakkuma - Hoodie Rilakkuma - Tote bag Rilakkuma - tag art

Tag art with the illustration from the back of the hoodie, with the tag line “Rilakkuma feels happy and relaxed everyday.” Fabric tag with a simple blue outlined “R” for Rilakkuma.

I really love this design, enjoy this aesthetic, and I want a matching hoodie! He looks like he’s from Portland, OR hahahaha

A cool and hip plush to complete the Rilakkuma Casual Series, which was released in September 2017, which features several kitchen and lifestyle goods in addition to standard stationary designs.

You could totally find me wearing an outfit like this! Though I don’t look as effortless as Rilakkuma haha.

Thanks to my parents and my sister for picking up this casual kuma for me when they visited Japan!

In other news, are you excited for the Rilakkuma Strawberry Party campaign?

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Delicious! And you can even see a bear-bee dressed up as a strawberry, too!

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One of the products I’m looking forward to the most: a combo playset and recipe set so you can cook for a Rilakkuma strawberry party yourself!

リラックマ - ストロベリーパーティー - Rilakkuma Strawberry Party Series - standard plush

Standard plush, holding strawberries in anticipation for the strawberry party! Unique details include a metal strawberry charm on their ribbons, and patches with decorative powder blue, pink, and yellow strawberry pattern.

Nothing fancy or overstated, just a fluffy, airy, and cute campaign with Rilakkuma and friends living their strawberry dreams. Scheduled to debut in March 2018!

Looks like they took a lot of inspiration from the Sweet Happy Series from May 2014, and even more recently, the Korilakkuma Store Opening Series from August 2017!

I’d love to attend a strawberry party myself. Back when I lived in North Carolina, I used to go to pick-your-own strawberry and blueberry farms, and they were a blast!! Would highly recommend if you have a chance,

Which Rilakkuma series matches your aesthetic the best?

In addition to the Rilakkuma Casual series, I adore the Rilakkuma Factory color scheme! If there were a Rilakkuma wearing old hospital scrubs, that’d be me too haha.

Rilakkuma Shop Christmas Event Review!

Back from a spontaneous trip to Brandon, Florida to meet Rilakkuma at the US Rilakkuma Shop’s December Christmas event at the Westfield Brandon Mall!

Rilakkuma Lifestyle - リラックマ - Rilakkuma Shop - Christmas Event - Westfield Brandon Center Mall Florida - First Rilakkuma Shop in US - Rilakkuma mascot and lolita girls

Simon and I showing off our Rilakkuma plush (BD Bear and Santa Rilakkuma from the Christmas 2011 Net Shop Exclusive) with Rilakkuma and the Rilakkuma lolita girls!

I had an absolute BLAST meeting Rilakkuma and the Rilakkuma lolita girls, checking out the new merchandise, and being SURROUNDED BY RILAKKUMA!

For a quick walkthrough, I shot a quick video of the new merchandise highlights on the Rilakkuma Lifestyle Facebook page, check it out!

So much fun!

Also posted more video of Rilakkuma scooting around back and forth from the photoshoot area to the backroom, so check that out, too!

Now let’s have a closer look at some of the new merchandise!

Rilakkuma Lifestyle - リラックマ - Rilakkuma Shop - Christmas Event - Westfield Brandon Center Mall Florida - First Rilakkuma Shop in US - Otter Series - Rilakkuma otter suit - otter plush

Illustrious otters! The otter series has arrived in the US in the form of super adorable Rilakkumas in grey otter suits. Perfect laying down or sitting up!

Rilakkuma Lifestyle - リラックマ - Rilakkuma Shop - Christmas Event - Westfield Brandon Center Mall Florida - First Rilakkuma Shop in US - Otter series - Korilakkuma otter suit pink - otter plush

Inspired by the 2016 Otter Series that was originally released in Japan, these otters are super cute, with bright, vibrant colors. Korilakkuma represented here as a rare *pink* sea otter, hehehe

Rilakkuma Lifestyle - リラックマ - Rilakkuma Shop - Christmas Event - Westfield Brandon Center Mall Florida - First Rilakkuma Shop in US - Otter series - Kiiroitori fish otter suit - otter plush

For shape reasons, Kiiroitori did not get their own otter suit, but instead has manifested as a fish companion!

Rilakkuma Lifestyle - リラックマ - Rilakkuma Shop - Christmas Event - Westfield Brandon Center Mall Florida - First Rilakkuma Shop in US - Otter series - Rilakkuma otter blind box

Of course, with Rilakkuma otter plush, come Rilakkuma otter blind boxes! Pick one up, and you get one of six designs, but you don’t know which!

Rilakkuma Lifestyle - リラックマ - Rilakkuma Shop - Christmas Event - Westfield Brandon Center Mall Florida - First Rilakkuma Shop in US - Bee series - Honey series - Honeybee serires - Rilakkuma sleepy honeybee suit plush - honey plush

Another breathtaking new addition since my last visit, emergence of the Honeybee Series! Sleepy Rilakkuma here probably ate too much honey. This series was inspired by the Rilakkuma Meets Honey Series that was originally released in 2011, and this sleepy Rilakkuma looks a lot like the Rilakkuma Store Exclusive design—awesome! Not pictured to his right, Honeybee Rilakkuma plush standing upright (better look in my video, above!).

Rilakkuma Lifestyle - リラックマ - Rilakkuma Shop - Christmas Event - Westfield Brandon Center Mall Florida - First Rilakkuma Shop in US - Bee series - Honey series - Honeybee serires - Korilakkuma honeybee suit plush

Korilakkuma here has a very lovely fluffy fur lining on her honeybee hood, and she looks like she behaved and didn’t overindulge on honey to the point of passing out unlike Rilakkuma. Not pictured: standing Korilakkuma honeybee plush.

Rilakkuma Lifestyle - リラックマ - Rilakkuma Shop - Christmas Event - Westfield Brandon Center Mall Florida - First Rilakkuma Shop in US - My Only Rilakkuma - Fluffy Rilakkuma Korilakkuma plush

Another new surprise, these EXTRA FLUFFY Rilakkuma and Korilakkuma plushes! They remind me a lot of the My Only Rilakkuma Series from 2013!

Rilakkuma Lifestyle - リラックマ - Rilakkuma Shop - Christmas Event - Westfield Brandon Center Mall Florida - First Rilakkuma Shop in US - My Only Rilakkuma - Fluffy Rilakkuma Korilakkuma plush laying down relaxing

A fluffy Rilakkuma plush of Rilakkuma relaxing on his side! I think this one is so unique because to my knowledge, there isn’t a design exactly like this one in this size that’s been released in Japan before!

Rilakkuma Lifestyle - リラックマ - Rilakkuma Shop - Christmas Event - Westfield Brandon Center Mall Florida - First Rilakkuma Shop in US - Sumikko Gurashi - 5th anniversary overseas exclusive

Finally, an amazing special set to grace the US, the Sumikko Gurashi 5th Anniversary overseas exclusive series! Really beautiful, and we are so lucky to have this here, as this series is only sold outside of Japan! My favorite is the Egyptian Sphinx Neko with the pyramid on the side! Make sure to add these to your collection as they aren’t sold in Japan!

Rilakkuma Lifestyle - リラックマ - Rilakkuma Shop - Christmas Event - Westfield Brandon Center Mall Florida - First Rilakkuma Shop in US - Denim Rilakkuma - last three denim Rilakkuma

Finally, the last of the Denim Rilakkumas!! These are the last ones, and this is one of my absolute favorite series—get them while you can!!

Overall, such a great experience! I love being surrounded by Rilakkuma and other Rilakkuma fans!

Did you go to the Rilakkuma Shop December event? What did you think, and what did you get? Let me know in the comments!

It’s such a blessing to have a Rilakkuma Shop so nearby! Can’t wait for the next event!

Alert! US Rilakkuma Shop Christmas Event TODAY!!

Emergency! The Decemeber Rilakkuma Shop Event is TODAY, December 16 at the Westfield Brandon Center!

Rilakkuma Lifestyle - リラックマ - Rilakkuma Shop - Grand Opening - Christmas Event - Westfield Brandon Center Mall Florida - First Rilakkuma Shop in US - December event poster flyer

Excited to go today and see what’s new!

Rilakkuma Lifestyle - リラックマ - Rilakkuma Shop - Grand Opening - Christmas Event - Westfield Brandon Center Mall Florida - First Rilakkuma Shop in US - December event poster flyer snap

Snap from the in-mall flyer!! You can meet Rilakkuma from 11:00AM – 2:30PM, and again from 4:00-PM – 8:00PM!

SEE YOU THERE!! I’ll be going sometime around 4:00PM to meet Rilakkuma!!

I’ll be wearing the Rilakkuma shirt I picked up at the October Rilakkuma Shop event, come say hi!

Rilakkuma Lifestyle - リラックマ - Rilakkuma Shop - Grand Opening - Christmas Event - Westfield Brandon Center Mall Florida - First Rilakkuma Shop in US - my outift

Hopefully gonna pick up more Rilakkuma apparel and swag today!!

Rilakkuma Shop
Westfield Brandon Center, Store #673 (by Sears, to the right of Game Stop)
459 Brandon Town Center
Brandon FL 33511
Monday-Saturday: 10:00 AM – 9:00 PM
Sunday: 11:AM – 6:00PM

US Rilakkuma Shop Grand Opening Review!

What a day! Today was the the grand opening of AMERICA’S FIRST RILAKKUMA SHOP!

Fulfilling my life dream and purpose, I met jumbo Rilakkuma today!

Rilakkuma Lifestyle - リラックマ - Rilakkuma Shop - Grand Opening - Westfield Brandon Center Mall Florida - First Rilakkuma Shop in US - meeting jumbo Rilakkuma mascot

Featuring our resident Rilakkuma artist Simon, as well as my first Rilakkuma (BD Bear) and Store Exclusive Aloha Rilakkuma (though he’s Hawaiian themed, I was going for a beachy Florida feel by bringing him haha)

It was everything I could’ve imagined and more! Rilakkuma is so cute and round, and the mascot is surprisingly soft!!

The unexpected best part, however, was getting to watch Rilakkuma scoot around the shop back and forth:

Hahahaha hilarious and adorable!

I had a great time checking out all the Rilakkuma products! There are even lots of new products today that weren’t available during soft opening!

Rilakkuma Lifestyle - リラックマ - Rilakkuma Shop - Grand Opening - Westfield Brandon Center Mall Florida - First Rilakkuma Shop in US - denim Rilakkuma - デニムリラックマ

Most surprising addition: DENIM RILAKKUMA. Can you believe it??? Of all the potential Japanese imports, I was exquisitely surprised and happy to see this line here. This is one of my favorite recent series, and I really feel that it’s a perfect fit because it’s so appropriately American haha. Grab ’em while you can!

Rilakkuma Lifestyle - リラックマ - Rilakkuma Shop - Grand Opening - Westfield Brandon Center Mall Florida - First Rilakkuma Shop in US - rice mold cat rilakkuma

Ever want to make your own Rilakkuma food? You can now with this Rilakkuma rice mold!

Rilakkuma Lifestyle - リラックマ - Rilakkuma Shop - Grand Opening - Westfield Brandon Center Mall Florida - First Rilakkuma Shop in US - bowl and mugs

New addition! Lovely bowls and mugs perfect for any kitchen. My favorite detail is the little dango on the inner side of the bowl. Didn’t get a great shot of the mug at the end, but it features Koguma-chan, one of the few products I found with the new bear cub—awesome!

Rilakkuma Lifestyle - リラックマ - Rilakkuma Shop - Grand Opening - Westfield Brandon Center Mall Florida - First Rilakkuma Shop in US - bowls matching

Gorgeous matching Rilakkuma and Korilakkuma bowls! Loved these, and thinking I may go back to get a set next time I go back!

Rilakkuma Lifestyle - リラックマ - Rilakkuma Shop - Grand Opening - Westfield Brandon Center Mall Florida - First Rilakkuma Shop in US - notebooks

Aloha Rilakkuma exploring some of the featured notebooks on the front display! I spy Koguma-chan!

Rilakkuma Lifestyle - リラックマ - Rilakkuma Shop - Grand Opening - Westfield Brandon Center Mall Florida - First Rilakkuma Shop in US - soft watch key phone holder

Need a (soft) place to put your phone, keys, or glasses? Or maybe your Rilakkuma plush needs a place to stand? Look no further!

Just featuring the newer items here today that weren’t around during the soft opening. For the items that are still on sale from the soft opening, check out my previous post from September 30!

After browsing the store for… several rounds and several hours, my first Rilakkuma plush had some fun around the store:

Rilakkuma Lifestyle - リラックマ - Rilakkuma Shop - Grand Opening - Westfield Brandon Center Mall Florida - First Rilakkuma Shop in US - BD bear with other bears

Meeting the American M classics! Completely different construction! My Rilakkuma (middle) is a little faded because he’s been played with a lot too haha.

Rilakkuma Lifestyle - リラックマ - Rilakkuma Shop - Grand Opening - Westfield Brandon Center Mall Florida - First Rilakkuma Shop in US - yellow sleeping bag Rilakkuma

Can you spot BD Bear here? These may look like very malformed banana costumes at first glance, but they are, in fact, simply form-fitting yellow sleeping bags.

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Can you find him in the front display?

Rilakkuma Lifestyle - リラックマ - Rilakkuma Shop - Grand Opening - Westfield Brandon Center Mall Florida - First Rilakkuma Shop in US - front window design

He’s a little easier to find in this one!

Rilakkuma Lifestyle - リラックマ - Rilakkuma Shop - Grand Opening - Westfield Brandon Center Mall Florida - First Rilakkuma Shop in US - wall display art

Simon and I at my favorite Rilakkuma wall display!

I had such a fun time meeting other Rilakkuma fans!

The energy is seriously so amazing here—it’s such an incredible feeling to be surrounded by so many Rilakkuma fans of all different ages and backgrounds. I encourage any Rilakkuma fan from casual to hardcore to check it out! It’ll only be here for a couple months, and it is an absolute gem!

Look forward to my next post with what I got, including the giveaway!

If you want more, check out the grand opening video I posted on the Rilakkuma Lifestyle Facebook page!

Did you go to the grand opening?? What did you think? And importantly, what did you get!

US Rilakkuma Shop GRAND OPENING is this Saturday, October 14!

It’s finally here! The US Rilakkuma Shop Grand Opening is this Saturday, October 14!

Rilakkuma Lifestyle - Rilakkuma Shop - Soft Opening - Westfield Brandon Center Mall Florida - First Rilakkuma Shop in US - Storefront

Me at the soft opening 2 weeks ago, with a Korilakkuma Meets Chairoikoguma bag my sister Rachel got me from this year’s Korilakkuma Cafe!

The grand opening is full of fun events for any Rilakkuma fan! There will be fun activities and giveaways, and Rilakkuma-themed Lolita girls, as is standard for these events. Come out to celebrate the grand opening of the first Rilakkuma Shop in the United States, here in sunny Florida!

What I’m looking forward to the most is meeting the JUMBO RILAKKUMA! And of course, snapping tons of photos with Rilakkuma!! The Rilakkuma mascot will first appear from 11:00AM – 2:00PM, then take a break to relax, then from 4:00PM – 8:00PM.

Don’t get lost like I did during the soft opening! The Rilakkuma Store is located inside the mall, near Sears.

Rilakkuma Shop
Westfield Brandon Center, Store #673 (by Sears, to the right of Game Stop)
459 Brandon Town Center
Brandon FL 33511
Monday-Saturday: 10:00 AM – 9:00 PM
Sunday: 11:AM – 6:00PM

Rilakkuma Lifestyle - Rilakkuma Shop - Soft Opening - Westfield Brandon Center Mall Florida - First Rilakkuma Shop in US - Map

It’s easy to get lost in this big mall! Click to enlarge.

I gotta say, I’ve been looking forward to a Rilakkuma Shop opening near me for a long time, and even then I didn’t expect the first one to be in Florida where I live! Here’s to many more Rilakkuma Shops in the future!

I will be there around 10AM, and I’ll be wearing one of my favorite Rilakkuma outfits with a tank top that @rilakkuma.crossing got me from JapanLA!

Rilakkuma Lifestyle - JapanLA

Excited to meet other Rilakkuma fans!! Come say hello!

Hope to see you there! What will you be looking forward to the most?

Florida Rilakkuma Shop Soft Opening Review!

Putting the “soft” in soft opening via tons of Rilakkuma plush, the Westfield Mall in Brandon, FL opened its doors as the first Rilakkuma Shop in America today!

This Rilakkuma Shop is the first of its kind here in the United States, and you can find it tucked away near the Sears side of the mall next to Game Stop.

Rilakkuma Lifestyle - Rilakkuma Shop - Soft Opening - Westfield Brandon Center Mall Florida - First Rilakkuma Shop in US - Storefront

Beautiful and welcoming storefront!

Rilakkuma Lifestyle - Rilakkuma Shop - Soft Opening - Westfield Brandon Center Mall Florida - First Rilakkuma Shop in US - Right window

On the right-most window, jumbo Rilakkuma relaxing and advertising himself.

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On the left-most window, a bevy of bears!

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When you walk in, you are welcomed with a stunning display of Rilakkuma everywhere!

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Starting from the left as you enter, shelves upon shelves of Rilakkuma plush—this side features the classics!

Rilakkuma Lifestyle - Rilakkuma Shop - Soft Opening - Westfield Brandon Center Mall Florida - First Rilakkuma Shop in US - Wall display

Then, lovely wall decor of Rilakkuma, Korilakkuma, and Kiiroitori in their natural states.

Rilakkuma Lifestyle - Rilakkuma Shop - Soft Opening - Westfield Brandon Center Mall Florida - First Rilakkuma Shop in US - bath and bunny shelf

Moving forward, another shelf full of plush, this time with a few of the bath series and bunny series!

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And in the back, the classic bear-shaped shelf I’ve come to expect of Rilakkuma stores!

Rilakkuma Lifestyle - Rilakkuma Shop - Soft Opening - Westfield Brandon Center Mall Florida - First Rilakkuma Shop in US - right shelf

On the right side, more Rilakkuma plush, with the cat series and panda series!

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One of my favorite shelves displays lots of cute Rilakkuma jewelry!

Rilakkuma Lifestyle - Rilakkuma Shop - Soft Opening - Westfield Brandon Center Mall Florida - First Rilakkuma Shop in US - back of front display

The back of the front-most display with cute bags and wallets!

Rilakkuma Lifestyle - Rilakkuma Shop - Soft Opening - Westfield Brandon Center Mall Florida - First Rilakkuma Shop in US - Let's Sleep Together shirt

I bought this shirt!

Rilakkuma Lifestyle - Rilakkuma Shop - Soft Opening - Westfield Brandon Center Mall Florida - First Rilakkuma Shop in US - Sumikko Gurashi plush

Sumikko Gurashi fans will be overjoyed too! Small display in the back with Sumikko Gurashi plushes of all sizes!

If you’re not already following me on Facebook, I posted a video and panoramic shot if you’re looking for a closer look!

Rilakkuma Shop
Westfield Brandon Center, Store #673 (by Sears, to the right of Game Stop)
459 Brandon Town Center
Brandon FL 33511
Monday-Saturday: 10:00 AM – 9:00 PM
Sunday: 11:AM – 6:00PM

The Rilakkuma Shop is currently operating as a temporary pop-up shop, and will be operating for the next 3 months, so get here while you can!!

It’s not every day that Rilakkuma fans in the South are blessed like this. In addition to the grand opening in 2 weeks, they will have multiple events planned at this location, so stay tuned and keep your eyes open!

I’ll also be covering the grand opening on October 14th—hope to see you there!

For those of you who went to the soft opening, what did you think?? I’d love to hear from you!

BIG NEWS! The first Rilakkuma Store in the US opening!

Taking a break from working in the intensive care unit for amazing news:

The first Rilakkuma Store is opening in the US, and it’s coming to FLORIDA!!

https://www.instagram.com/p/BZg9-0gB0Cg/

This limited time pop up store has a soft opening on September 30, with a grand opening on October 14!

The soft opening happening this weekend will just be the doors opening to the public. The big festivities will take place during the grand opening two weeks later, which will feature photo opportunities, prizes, and giveaways!

For more information, check out this article from Business Wire, and follow Rilakkuma North America (on Facebook and Instagram) and Rilakkuma US (on Facebook, Twitter, and Instagram).

I can’t believe the first Rilakkuma Store is opening in my home state!!

I hope this is the beginning of many US Rilakkuma Stores to come, and can’t wait to see if there will be any store opening exclusives announced—maybe Rilakkuma eating an orange, our state fruit? Or perhaps an alligator Rilakkuma, or a Florida tourist Rilakkuma?

I am planning on attending both the soft opening AND the grand opening, and I will be covering this pop-up store on my blog — will I see you there?

Black and White Monochrome Rilakkuma Plush! + Kiiroitori Diary Store Exclusive Designs! + San-X Character Park Designs!

Not everything is as black and white as it seems, not even these black and white Rilakkuma plush from the Monochrome Series!

モノクロリラックマ - ぬいぐるみ - 白と黒を基調 - Monochrome Series - Rilakkuma Plush - Black and White Rilakkuma - cover

Surprise! These are two Rilakkumas, not a Rilakkuma and Korilakkuma.

モノクロリラックマ - ぬいぐるみ - 白と黒を基調 - Monochrome Series - Rilakkuma Plush - Black and White Rilakkuma - black Rilakkuma detail

The black Rilakkuma has black fur, with his other features (ears, paw pads, eyes, and nose) in grey.

モノクロリラックマ - ぬいぐるみ - 白と黒を基調 - Monochrome Series - Rilakkuma Plush - Black and White Rilakkuma - white Rilakkuma detail

White Rilakkuma has white fur with light gold accents.

モノクロリラックマ - ぬいぐるみ - 白と黒を基調 - Monochrome Series - Rilakkuma Plush - Black and White Rilakkuma - black Rilakkuma zipper detail

One of my favorite details: alternative zipper in silver toned metal, with a grey and white polka dot pattern on the inner pocket (compared to the usual blue and white).

モノクロリラックマ - ぬいぐるみ - 白と黒を基調 - Monochrome Series - Rilakkuma Plush - Black and White Rilakkuma - white Rilakkuma zipper detail

And of course, we know this is a Rilakkuma and not a Korilakkuma because of the zipper in the back (and no button in the front)! The White Rilakkuma’s zipper is gold toned metal, with a light peach pink and white pocket inside.

モノクロリラックマ - ぬいぐるみ - 白と黒を基調 - Monochrome Series - Rilakkuma Plush - Black and White Rilakkuma - tag art

Tag art design for both are identical featuring Rilakkuma on a black and white polka dot pillow, except White Rilakkuma’s tag has a gold border and Black Rilakkuma’s tag has a black border. Both have the same small fabric tag design of black and white stripes with an embroidered gold “R” in the middle.

Conceptually, I think this is a unique take on the standard brown Rilakkuma design, though I think the white Rilakkuma looks a lot like Korilakkuma hahaha. I like to think of these two as the black bear and polar bear of the Rilakkuma species hehehe.

These plushes are a little fluffier than standard Rilakkuma collectors’ plush, and they’re in a sitting pose, which is rather out of the ordinary for a standard release plush, which I appreciate!

This contrasting pair was released as part of the Monochrome Series from September 2016, a theme designed to emphasize the cuteness of Rilakkuma through a basic color scheme. Do you think they were successful?

Colossal thanks to my Aunt Lulu for facilitating the safe passage of these bears!

More Kiiroitori Diary news! Some amusing Rilakkuma Store exclusive designs being released:

リラックマストア限定商品 - キイロイトリダイアリー - キイロイトリのカツラセット - Kiiroitori Diary - Store Exclusive - wig set

Fancy wigs and hats for Kiiroitori! One Kiiroitori plush with the entire set of wigs/hats: 3,000円.

リラックマストア限定商品 - キイロイトリダイアリー - キイロイトリ家電 - Kiiroitori Diary - Store Exclusive - appliances plush - television TV washing machine

For all of your Kiiroitori and applicance crossover needs, Kiiroitori has turned himself into a television (complete with remote control with bear button) and washing machine (with Rilakkuma outfit and Kiiroitori brand detergent). Could this be a Kafka-esque take on how Kiiroitori assumes the role of entertainment and domestic work in their family unit in a way that has transformed his core identity? The world may never know. 1,500円 each.

リラックマストア限定商品 - キイロイトリダイアリー - キイロイトリのおともだちトリセット - Kiiroitori Diary - Store Exclusive - swanboat playset plush

Kiiroitori and his bird friends in a swanboat! So many new birds! I like the aesthetic of the black and yellow one, reminds me a lot of the pokémon Umbreon! Playset: 4,800円.

So first of all, these designs are absolutely outrageous and hilarious, and I absolutely want to know if there is a backstory to all of Kiiroitori’s bird friends in the swan boat, because what on earth? Why is that grey bird in the back crying?

What I’ve always loved about the summer Rilakkuma releases is that they’re always a little weirder than the stuff they do the rest of the year, and I’m glad they’ve kept that tradition going this year hahaha!

With this news, we also get the official release date for the Kiiroitori Diary series: July 8! How exciting!

Are you planning on grabbing anything from this release?

Finally, sneaking into the ever-growing July news, the 2017 San-X Character Park design is here!

リラックマの謎解きイベント - あつめてぬいぐるみ - サンエックスキャラパーク2017 - San-X Character Park 2017 - cover

This year’s San-X Character Park is mystery themed, and includes all of the San-X characters solving mysteries with Sherlock Holmes inspired outfits! Well, everyone except Korilakkuma, who’s dressed as a count? SO CUTE investigating that strawberry though.

リラックマの謎解きイベント - あつめてぬいぐるみ - サンエックスキャラパーク2017 - リラックマストア限定あつめてぬいぐるみ 探偵デザイン - San-X Character Park 2017 - Rilakkuma plush

A Rilakkuma Store exclusive design for the mystery-solving Rilakkuma team! Rilakkuma and Kiiroitori sport Sherlock Holmes’ signature deerstalker with magnifying glasses, and Korilakkuma is adorned with a top hat, cape, and monocle. 2,300円 each.

I think I’ll try to get that Rilakkuma plush—he looks so adorable in his brown tartan getup!

The San-X Character Park event itself with have four puzzles to solve, with a special prize for those who complete it! The event starts on July 15, and will last until August 16!

I absolutely adore this design and theme! It’s very simple, but the reference is clear and well-executed. I’m a sucker for Sherlock Holmes adaptations like Sherlock, Elementary, and of course my favorite one, The Great Mouse Detective.

Are you a mystery or Sherlock Holmes fan? What do you think is the mystery they are trying to solve?