Channeling the trendy hipster aesthetic, here’s Casual Rilakkuma!

Casual cool, everyday Rilakkuma!

Beautiful tomato red knit beanie with a fluffy pom pom on top and embroidered bear motif!

Comfy, minimalist hoodie with a lovely front pocket that cannot ostensibly fit his paws.

Back of the hoodie with the series design with Rilakkuma’s radio saying “Sorry, that’s it!” with Rilakkuma replying “…”. I… I’m not sure what this means, but I do love the mystery of it.

Lovely canvas tote bag on his right paw, simple black and white design with a bear motif. You can actually order a somewhat matching tote so you can match your Rilakkuma!

Tag art with the illustration from the back of the hoodie, with the tag line “Rilakkuma feels happy and relaxed everyday.” Fabric tag with a simple blue outlined “R” for Rilakkuma.

I really love this design, enjoy this aesthetic, and I want a matching hoodie! He looks like he’s from Portland, OR hahahaha

A cool and hip plush to complete the Rilakkuma Casual Series, which was released in September 2017, which features several kitchen and lifestyle goods in addition to standard stationary designs.

You could totally find me wearing an outfit like this! Though I don’t look as effortless as Rilakkuma haha.

Thanks to my parents and my sister for picking up this casual kuma for me when they visited Japan!

In other news, are you excited for the Rilakkuma Strawberry Party campaign?

Delicious! And you can even see a bear-bee dressed up as a strawberry, too!

One of the products I’m looking forward to the most: a combo playset and recipe set so you can cook for a Rilakkuma strawberry party yourself!

Standard plush, holding strawberries in anticipation for the strawberry party! Unique details include a metal strawberry charm on their ribbons, and patches with decorative powder blue, pink, and yellow strawberry pattern.

Nothing fancy or overstated, just a fluffy, airy, and cute campaign with Rilakkuma and friends living their strawberry dreams. Scheduled to debut in March 2018!

Looks like they took a lot of inspiration from the Sweet Happy Series from May 2014, and even more recently, the Korilakkuma Store Opening Series from August 2017!

I’d love to attend a strawberry party myself. Back when I lived in North Carolina, I used to go to pick-your-own strawberry and blueberry farms, and they were a blast!! Would highly recommend if you have a chance,

Which Rilakkuma series matches your aesthetic the best?

In addition to the Rilakkuma Casual series, I adore the Rilakkuma Factory color scheme! If there were a Rilakkuma wearing old hospital scrubs, that’d be me too haha.