Rilakkuma x Lawson Keychain!

Hey, look what my sister picked up in Japan: it’s a Rilakkuma x Lawson keychain!

Rilakkuma x Lawson - shopping basket keychain

Looks like he’s holding an onigiri – yum!

This guy is part of a mini-set that came out back in April – with Rilakkuma and friends hanging out in special Rilakkuma 10th anniversary Lawson shopping baskets! Cute!

Still waiting for the Rilakkuma x Lawson Aloha Rilakkuma plushie, which is supposed to be released in late June – I feel like I pre-ordered it AGES ago!

Also, as I mentioned before, my sister is in Japan right now, and she’s spied some more Rilakkuma at Lawson!

Lawson has an ongoing campaign featuring the Aloha Rilakkuma series where you collect stickers for prizes: Liemzie (Tea Two Sugars Please) andΒ Ariel (Rilakkuma Desu) have posted about this campaign already – and thank goodness for those posts because otherwise we would have no idea what was going on with these stickers haha.

Rilakkuma x Lawson - Cheese Hamburger

“Cheese Hamburger”

Rilakkuma x Lawson - Teriyaki Burger

One of my sister’s favorites: Teriyaki Hamburger

Rilakkuma x Lawson - Cheese Bread

Cheese Bread

Just so you can be reminded of Rilakkuma all the time, even when you eat!

My sister’s running her own blog on her experience, so I’ll try not to steal too much of her thunder, just wanted to share some of her awesome Rilakkuma-centric photos!

I think my sister is aiming for the bag (20 stickers), but we’ll see how much she can collect before the campaign ends in June – what a great customer loyalty campaign haha.

12 thoughts on “Rilakkuma x Lawson Keychain!

  1. Oh how cute! I love the 10th Anniversary logo they have on their bag! And Rilakkuma having the onigri is too cute!

    Haha, Japan is so clever in generating repeat customers with all their cute promotions. I would honestly be broke if I lived there T_T. But on the bright side, I’d have even more kawaii!

    • I know! It’s so smart of them, and I totally fall for it hook, line, and sinker! My local grocery used to have a points program, but there were never any cool/cute prizes like this – not even cute stickers to look at! T^T

    • Haha yeah it would be so awesome if we could get one for each of us, but since she’s doing all the legwork (eating Lawson food basically everyday until the campaign ends hahaha), she deserves it! I just have to live vicariously through her haha

  2. Pingback: Rilakkuma x Lawson Campaign: Aloha Rilakkuma Plate | Daguerreo

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