Finally here – the Rilakkuma Store 5th Anniversary Plushie!
Just hanging out.
Mr. Red Sea Bream says “Hello!”
Kiiroitori rides along in the back!
Red fabric ribbon says “Rilakkuma Store 5th Anniversary!”
Plus some Halloween coasters! My first Halloween-themed Rilakkuma items actually haha
He kinda looks like a Christmas ornament, doesn’t he?
Oh my gosh, I pre-ordered him way back in September and just received him this weekend because I was waiting for the Happy Natural Time Series Caravan design to be announced for the longest time. Ah well, he is definitely worth the wait!
As I mentioned in a previous post, the first Rilakkuma Store (Umeda) opened five years ago – to celebrate, San-X released both an anniversary plushie specific to the Umeda branch (chestnut-themed) as well as an anniversary plushie for the Rilakkuma Stores as a whole (this guy!).
Rilakkuma and Kiiroitori are riding a big red sea bream (鯛, tai), a symbol of good fortune in Japanese culture. There’s also a Japanese proverb “腐っても鯛” (Kusattemo tai) which roughly translates to “No matter how spoiled/old, it’s still sea bream” because even when sea bream isn’t very fresh, its flavor lasts longer than most other fish so it’s still good to eat (turns out that the fish produces a substance, inosinic acid, that decomposes slower than most fish and helps it resist spoiling!). Following, this proverb reflects how even in dire circumstances or old age, a person of quality still has their worth.
Hopefully this Rilakkuma and sea bream will give me some good luck for my upcoming medical school years!
In other news, the Rilakkuma x Enherb collaboration is gearing up again!
I love their ad this year!
Looks like they’ve extended their product line since last year with some honey/herb mix and bath salts, which is great to see!
The Enherb collab is close to my heart because (1) I love tea and (2) it was one of my very first posts on my blog!
Speaking of flashbacks to old loves, how CUTE is this new ad for the new Sumikko Gurashi tableware line?
Too cute to eat?
Appropriately, Tonkatsu is positioned at the very end of the cutlet hahaha
So amazing to see San-X developing Sumikko Gurashi! My sister has the mini plush like the one in the photo, and we both have the larger/regular sized one too!
Tonkatsu has always been my favorite, and like Enherb, was also the subject of one of my blog’s earliest posts :D
Speaking of which, Rilakkuma Lifestyle’s 1 year anniversary is coming up on the 21st – wow, I can’t believe it’s been a year already!
RilakkumaLifestyle 
Too cute! I find Rilakkuma looks a little unproportional though…but cute nonetheless!
The coasters are adorable. I like how they say it’s “Not for sale” but we all know people are going to sell them anyway XD
Omg, don’t get me started on the Sumikko Gurashi tableware! I saw it yesterday was really wanted to buy them! If I had a lot of money, I’d ask Ariel to get me everything right now. My favourite are the chopstick holders ^_^
Ahhh I get so excited every time I see a new Sumikko Gurashi release! The chopstick holders are too cute!! I might wanna get a set of bowls haha
Oh my gosh it’s amazing, you can hang it on your tree for sure :D Oh I remember your post on enherb. I think I want to try them this year. Not sure if it’s sold out already though…I hope not >.< The tea flavors are very interesting, which one will you be getting?
Congratulations on your 1st Anniversary soon, It's hard to believe it's been a whole year. Time goes by fast when we chat about kumas XD
I’m not sure I’ll be getting any, just admiring from afar for now haha, but if I did, I’d probably go for the apple & ginger because it seems more holiday appropriate haha. I really love the little tumblers they release for the holidays though – I might wanna get my hands on those :O
Time really does fly when we follow kuma news together, huh? I can’t believe how much the Rilakkuma community has grown in such a short amount of time!
Yay! Congratz on your upcoming anniversary! :p I’m looking forward to an epic post on that day xD haha, jokes! No pressure! I’m sure med school is keeping you busy!
Loving your new haul! :) very awesome! And that Sumikko meal! Omg! Squeeeeeeeeeee!
Hehehe thanks so much! I’ll have to think of something nice for anniversary day. Haha though what’s nice is that the only thing is that we have a short class session that day, so I’m considering it like a Rilakkuma Lifestyle holiday hehehe