Rilakkuma Store 5th Anniversary Plushie!

Finally here – the Rilakkuma Store 5th Anniversary Plushie!

Rilakkuma Store 5th Anniversary - full

Just hanging out.

Rilakkuma Store 5th Anniversary - fish

Mr. Red Sea Bream says “Hello!”

Rilakkuma Store 5th Anniversary - Kiiroitori

Kiiroitori rides along in the back!

Rilakkuma Store 5th Anniversary - tags

Red fabric ribbon says “Rilakkuma Store 5th Anniversary!”

Rilakkuma Store 5th Anniversary - coasters

Plus some Halloween coasters! My first Halloween-themed Rilakkuma items actually haha

He kinda looks like a Christmas ornament, doesn’t he?

Oh my gosh, I pre-ordered him way back in September and just received him this weekend because I was waiting for the Happy Natural Time Series Caravan design to be announced for the longest time. Ah well, he is definitely worth the wait!

As I mentioned in a previous post, the first Rilakkuma Store (Umeda) opened five years ago – to celebrate, San-X released both an anniversary plushie specific to the Umeda branch (chestnut-themed) as well as an anniversary plushie for the Rilakkuma Stores as a whole (this guy!).

Rilakkuma and Kiiroitori are riding a big red sea bream (鯛, tai), a symbol of good fortune in Japanese culture. There’s also a Japanese proverb “腐っても鯛” (Kusattemo tai) which roughly translates to “No matter how spoiled/old, it’s still sea bream” because even when sea bream isn’t very fresh, its flavor lasts longer than most other fish so it’s still good to eat (turns out that the fish produces a substance, inosinic acid, that decomposes slower than most fish and helps it resist spoiling!). Following, this proverb reflects how even in dire circumstances or old age, a person of quality still has their worth.

Hopefully this Rilakkuma and sea bream will give me some good luck for my upcoming medical school years!

In other news, the Rilakkuma x Enherb collaboration is gearing up again!

Rilakkuma x Enherb 2013 - Winter ad

I love their ad this year!

Looks like they’ve extended their product line since last year with some honey/herb mix and bath salts, which is great to see!

The Enherb collab is close to my heart because (1) I love tea and (2) it was one of my very first posts on my blog!

Speaking of flashbacks to old loves, how CUTE is this new ad for the new Sumikko Gurashi tableware line?

Sumikko Gurashi - tableware ad

Too cute to eat?

Appropriately, Tonkatsu is positioned at the very end of the cutlet hahaha

So amazing to see San-X developing Sumikko Gurashi! My sister has the mini plush like the one in the photo, and we both have the larger/regular sized one too!

Tonkatsu has always been my favorite, and like Enherb, was also the subject of one of my blog’s earliest posts :D

Speaking of which, Rilakkuma Lifestyle’s 1 year anniversary is coming up on the 21st – wow, I can’t believe it’s been a year already!

Kichijoji 3rd Anniversary designs announced!

Whew, I know I just posted yesterday, but just a quick update – I just get so excited about these anniversary plushies!

It’s the Kichijoji Rilakkuma Store’s 3rd Anniversary Plushies!

Kichijoji 3rd Anniversary - announcement

Lookin’ cozy!

Hey, they’re roasted sweet potato (焼き芋) themed, and they’re sporting some pretty suave plaid outfits! They come out on October 12, and they’re each 1,300円 and will be available at all 8 Rilakkuma Stores.

Also, looks like you can get some great Rilakkuma Halloween coasters too!

They look like a throwback to the 2006 Winter Caravan plushie… that also seems to be purged from the San-X website? Check out these Japanese bloggers’ accounts here and here (it existed, I swear!).

In other news, check out this bananas Yahoo Japan auction listing for the Rilakkuma Store 5th anniversary plushie!

Rilakkuma Store 5th Anniversary - upside-down


So basically, the plush is supposed to look like the one on the right, but this person bought a defect that has the fishing rod upside-down and backwards! They were asking for 150,000円 for it – that’s $1,500 USD!! Pretty wild!

ETA: there’s another auction listing for an upside down one! Except this time, it’s for only 2980円 haha, much more reasonable. I guess there were a good number of upside down ones that made it to the shelves!

I’m expecting this plushie sometime soon actually (the normal one that’s right side up, and not over a thousand dollars haha), but I asked the seller to hold off until the Fall Caravan for the Happy Natural Time Series is announced so I can combine shipping if I end up wanting to order that one, too. Can’t wait to see this guy though!!